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Welcome to the Inference Color Guidelines

This section outlines the Inference color system and how to apply it consistently across all brand materials to ensure visual clarity, accessibility, and recognition.

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Quick Links

1. Primary Palette
2. Secondary Palette
3. Colour Usage

Primary Palette

The primary palette combines black, off-white, and Inference Green to create a clear, confident visual foundation. Neutral tones provide balance, while Inference Green adds distinction and energy.

000 000 000

#000000

239 238 234

#EFEEEA

000 245 155

#00F59B

Secondary Palette

Supporting our primary palette, we have a monotone secondary palette that allows for tone variation across our brand, whilst still having Inference Green as our punch of characterful colour.

“White” should only be used for typography to help with legibility.

009 009 009

#090909

015 015 015

#0F0F0F

026 026 026

#1A1A1A

077 077 077

#4D4D4D

186 186 183

#BABAB7

255 255 255

#FFFFFF

Colour Usage